I know that I’m certainly not the only one out there checking my phone ever 10 minutes that it’s beginning to look like a nervous tick.  Sometimes that’s emails, or phone calls, or texts… but a lot of times: Facebook, Twitter, Instagram, and Vine.  But it’s for business purposes, I swear.
At least that’s what I tell myself.  And now I have proof!  More than 77% of buyers used social media last year. Someone once told me that the majority of buyers that likes your page will have a sense of built in loyalty that will keep them from straying to your competition – and I do see that philosophy.  My job is to help guide… and if that means answering a question or providing useful resources then I’m happy to do it.  But social media is a casual conversation, and should be treated like a cocktail party and not as a business meeting.  Perhaps that’s what makes it a great source: it is a great place to get the information needed without feeling overwhelmed. Or “sold”.
Do you find these statistics surprising? Do you agree or disagree?

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